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The article focuses on the experiences of visitors and influencers in Sultanate of Oman, who emphasize the quality of life and tranquility provided by the new cities and real estate developments, rather than luxury or the size of properties. They point out that living in Oman is characterized by its calmness, natural environment, and open spaces, which enhance feelings of comfort and security, and are measured in an unconventional way by the sense of serenity experienced by residents. These values are particularly linked to urban planning that integrates the environment and nature, as seen in projects like Al Thuraya City and Sultan Hitham City, where pedestrian-friendly design, green spaces, and balanced residential and service layouts contribute to a smooth and comfortable daily life. Interviews confirm that the goal is not merely increasing units or financial investment but creating environments that allow people to live their lives in peace and comfort, a quality that sets the Omani experience apart from others worldwide.
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