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The article highlights Oman's ambitious strategy to enhance its position as a global destination for discovery, investment, and living through three main initiatives: "Discover Oman," "Invest in Oman," and "Live Oman." These initiatives aim to stimulate tourism, facilitate a conducive investment environment, and attract permanent residents by developing real estate infrastructure and legal services, with a focus on creating sustainable and inclusive economic value. An integrated digital platform and a comprehensive tourism portal have been launched to support the tourism sector, improve the investment climate through flexible laws and incentives, and organize international exhibitions in London to promote real estate and future projects. The ultimate goal is to achieve balanced and continuous economic growth that integrates tourism, investment, and sustainable residency.
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