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The "Live Oman" initiative in London aimed to promote real estate and investment projects in the Sultanate of Oman, especially in the city of Sultan Hitham, with the goal of attracting investors and raising awareness of investment opportunities and the latest developments in the Sultanate. The event was attended by Omani developers and financial institutions, and its objectives ranged from introducing projects and marketing real estate investment to enhancing Oman’s cultural and developmental image on both the global and regional stages. Emphasis was also placed on the role of Omani students studying abroad and foreign visitors, who expressed admiration for the characteristics of the Sultanate and highlighted its security and infrastructure development. This reflects the success of the initiative in serving as a cultural and investment bridge that connects Oman with the world.
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