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Oman is moving towards strengthening its tourism sector as a key part of the "Oman 2040" vision, aiming to diversify the economy, achieve sustainable growth, and attract investments worth $51 billion by 2040. The sector seeks to attract 12 million visitors annually and create more than 500,000 jobs, with an emphasis on high-value tourists and the development of sustainable and diverse destinations. Additionally, the country's strategies include improving infrastructure, enhancing coordination between the public and private sectors, and creating investment opportunities in heritage, eco-tourism, and luxury tourism. The focus is on unique tourist experiences and promoting Oman’s natural and cultural components to develop a sustainable and resilient tourism future.
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