Eish Oman展示了伦敦的阿曼
The article discussed the "Living Oman" campaign organized in London to promote the image of Sultanate of Oman as a destination for stability, quality of life, and investment and ownership opportunities. This campaign coincided with an upcoming visit by Sultan Haitham bin Tariq to the United Kingdom. The campaign showcased Oman through live street experiences, advertising campaigns on buses and vehicles, and focused on presenting an integrated image that combines housing, tourism, and investment opportunities, aiming to attract investors, skilled talent, and expertise. It also highlighted the importance of perception and personal experience in building a national reputation that contributes to enhancing tourism and investment. Oman is working towards increasing the percentage of skilled employment from 9% to 50%, with the goal of making the city attractive to skilled individuals capable of operating a knowledge-based and productive economy. Economic success depends on converting inquiries into actual visits and long-term investments through direct relationships between companies and investors, with ongoing efforts to enhance the image through direct experience and communication.
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