34 Days
Source:
أثير
Is Your Organization Ready for the Next Crisis
The main event in the article is the campaign by the Small and Medium Enterprises Development Authority, "Riyada," to raise awareness among organizations about crisis and risk management. The campaign aims to educate business owners on the importance of proactive preparedness for crises and how to respond effectively. This is achieved through developing a methodology that addresses all crisis phases—from anticipation and monitoring to communication management and recovery—focusing on real-world experiences from various sectors. The article explains that preparing organizations to face crises requires building specialized teams, using potential scenarios, and conducting risk analysis before problems occur, all with the goal of minimizing their impact and ensuring business continuity and confidence. The authority has launched this systematic approach through its platforms, expanding its training and awareness programs to encourage organizations to engage in "what if" thinking and to plan for crisis management efficiently.
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