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The Small and Medium Enterprise Development Authority "Riyada" has collaborated with Dadeel Oil Company to implement the "Continuity" program, which aims to develop the capabilities of small and medium enterprises and enhance their readiness for growth and sustainability. The program focuses on providing practical training, one-on-one mentoring, challenge analysis, and networking opportunities to enable businesses to improve their models and make better decisions. The six-week program includes 25 selected enterprises out of more than 140 applicants and concludes with a Demo Day showcase to present their business progress and connect them with a network of partners.
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