Community Pulse: Money or Fame

The article points out that success in obtaining rare or exclusive items is no longer solely dependent on money; it now requires fame through social media. Brands impose demanding conditions and hurdles—such as waiting years, acquiring a membership card, or fulfilling special requirements—to increase desire and foster a psychological commitment among consumers. Competition for fame has become more important than money itself, as companies employ marketing strategies that target psychological triggers. These tactics have evolved alongside social media, leading to a shift in market rules and the ways to acquire luxury products, with the value of money diminishing in comparison to the pursuit of fame and visibility on social platforms. Statistics indicate an increase in the number of millionaires by 2026, yet few have achieved notoriety, highlighting a trend where influence and fame are becoming more significant criteria than wealth alone.