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The article focuses on the importance of developing entrepreneurship and utilizing the resources of Oman’s governorates to achieve sustainable economic diversification. It explains that each governorate has natural and economic advantages that can be harnessed in sectors such as tourism, agriculture, and industry to boost economic activity and create jobs. The article emphasizes the importance of supporting small and medium enterprises through financing, training, and business incubators, with the necessity of transforming support into sustainable institutional capacities, ensuring the continuity and growth of projects after the early stages. It also underscores the significance of market management, financial planning, quality improvement, and innovation to enable institutions to expand their activities, access new markets, and contribute to diversifying the national economy in line with the goals of Oman Vision 2040.
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