2 Hrs
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الوطن
Smart Tourism Marketing
Oman’s Ministry of Heritage and Tourism is launching a joint promotional campaign with Visa and the national travel operator, alongside the Oman Tourism Hub platform, to use data and digital technologies to target high-spending tourists and increase tourism’s economic returns. The platform offers an AI-powered trip planner, a virtual assistant and training programmes. Available in eight languages and covering 26 countries, it helps businesses promote Oman as a destination. The success of these initiatives depends on turning interest into bookings, spending and growth in tourism-related businesses, while measuring performance and increasing the benefits for local enterprises—all in support of economic diversification under Oman Vision 2040.
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