Hollywood targets smartphone viewers

Hollywood entertainment companies have entered the mini-series production race, creating short-form works filmed vertically and showcased on mobile phones. With the market rapidly expanding and revenues expected to reach $14 billion by the end of 2026, some productions like the series "Screen Time" are garnering millions of views. These projects offer a lower-cost opportunity for risk-taking and quick production, with investments increasingly coming from platforms like "Pikook" and "Fox." The genre is considered a new way to reach audiences through mobile devices and represents a long-term shift in the entertainment industry.

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