Hojicha Enters Matcha Terrain

In recent years, roasted Japanese hojicha has increasingly become a popular alternative to matcha in the world of health drinks, especially as consumers show greater interest in warm flavors that have less caffeine impact. Hojicha is made from green tea leaves that are roasted at high temperatures, giving it a light coffee-like and nutty flavor. It is characterized by low caffeine content, making it a suitable choice for the evening and for those sensitive to stimulants. Recent studies indicate that the antioxidant benefits of tea remain effective despite the roasting process, and that hojicha contributes to relaxation and improved circulation, thereby promoting a sense of calm without negative effects on sleep. As matcha's popularity declines, hojicha is currently marketed as a viable alternative, riding the wave of global trends toward cozy, healthy beverages.

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