Gold boosts Jordanian savings and jewelry sales
The gold market in Jordan is experiencing notable activity, as individuals continue to buy gold as a means of saving and investment, with demand for jewelry and gold ornaments increasing during the summer season and social occasions. The market is divided into two main segments: the first involves purchasing liras, ounces, and bars for savings purposes, which persists throughout the year, as gold is regarded as a safe haven. The second segment involves the seasonal surge in demand for jewelry, beginning in mid-June and lasting until the end of September, driven by increased celebrations, the return of expatriates, and the conclusion of exams—factors that boost business activity in the gold market during the summer season.
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