When effort becomes futile
The aim of the article is to clarify the importance of meaning management in leadership during crises. It emphasizes that words of praise and motivational phrases alone are not sufficient to inspire employees during tough times. Instead, employees need to understand why they are being asked to put in extra effort and what the ultimate goal is that contributes to the success of the organization. The article explains that effective leadership connects tasks to clear results, such as maintaining strategic clients or achieving profits, which gives employees a sense that their efforts have genuine value. It also highlights the necessity for leaders to be truthful in communicating the vision, to clearly outline risks and opportunities, and to link work with fair recognition, ensuring sustainable motivation that enhances resilience and productivity in the face of pressures.
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