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Digital Identity and Alienation
The article explores the profound transformations imposed by the intertwining of the digital and physical worlds on the concept of human identity. It clarifies that digital identity is no longer merely a reflection of real selfhood but has become an independent space that reshapes the self through images, words, and symbols left by individuals online. This results in a hybrid identity that oscillates between stability and change, belonging and alienation. The article also indicates that this interconnection creates a state of virtual alienation, where individuals feel a separation between their physical existence and their symbolic image, living in a duality between physical presence and digital representation. It highlights that digital rituals, such as interactions on social media and virtual campaigns, re-invent the meaning of belonging and establish a symbolic collective identity, where emotions and sentiments intertwine to form an emotional economy that reinforces digital identity. Moreover, the article shows that the power of algorithms and digital policies exerts a new form of dominance, defining standards of belonging and identity, and fueling conflicts over symbols and meanings among individuals and groups. Finally, it emphasizes that in the era of the screen, identity is not merely a reflection or extension but an ongoing project continuously shaped by the ongoing interaction between reality and imagination. Humans live in a state of negotiation between their physical image and their digital image, raising fundamental questions about the balance between their real and virtual identities in the age of digital transformation.
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