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A report by Politico revealed that the Israeli occupation is seeking to influence the content of AI concerning Gaza and the Israeli military through a propaganda campaign that involves spreading pro-Israel material online. This campaign was funded with approximately $100,000 through the French public relations firm Havas Media and the agency Piro, with the aim of guiding AI models such as ChatGPT and Perplexity to rely on supportive material for Israel. This includes publishing reports and posing questions related to the ethics of the Israeli military and the policies banning food in Gaza. Tests showed that these contents have been cited in the AI models' responses to questions about the conflict, with other companies like Res hosting the sites, although these companies deny involvement in spreading misinformation. This strategy is part of Israel’s repeated efforts to control how the depiction of the Gaza war is presented through AI tools, aiming to influence global public opinion.
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