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The magazine "Politico" revealed an Israeli public relations campaign within the United States aimed at promoting its narrative about the war on Gaza. The campaign involves producing online content designed to improve its visibility in search engine results and AI systems. This includes creating materials structured to answer user questions about Gaza and Israel, employing algorithms that influence search engines and generative systems, with the goal of shaping the information that machines use when providing answers. Documents show that the campaign, which exceeds one million dollars, focuses on disseminating content that supports the Israeli narrative and seeks to steer AI response systems in its favor, without any direct agreements with AI companies like OpenAI. This strategy signals a shift in ways of political influence, emphasizing the shaping of the informational environment that AI systems rely on to present information. It raises questions about transparency and the role of propaganda in shaping facts read by machines.
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