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سواليف
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A large promotional sculpture made from human and artificial hair was launched on the streets of Manhattan, New York, to promote a new product from the hair care company "K18". The sculpture is approximately 3 meters tall and reflects the amount of hair loss experienced by women or men, representing the 167 billion hairs lost daily in New York. It was designed by "Uncommon Creative Studio" and moved through different areas of the city to catch the attention of passersby. It has become one of the most prominent scenes circulating on social media, aiming to highlight the issue of hair loss in an innovative and attention-grabbing way.
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