23 Hrs
Source:
شبكة راية الإعلامية
Businessmen's Assoc hosts IP workshop
The Businessmen's Association organized a workshop on protecting intellectual property and trademarks, in collaboration with Talal Abu-Ghazaleh Intellectual Property. The aim was to raise awareness among Palestinian institutions and companies about the importance of safeguarding their intellectual assets. The workshop focused on aspects of trademark protection, procedures for registering them at both the local and international levels, and the challenges faced in the digital environment, especially with the widespread proliferation of e-commerce and social media. The speakers emphasized that protecting intellectual property has become essential for enhancing the economic value of companies and increasing their competitiveness. They noted that trademarks can become highly valuable assets that surpass traditional material assets, citing global examples. This initiative is part of efforts to increase the Palestinian private sector's awareness of intellectual property rights issues and to support sustainable economic growth.
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