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iPhone price increase may be mild
The article includes a report from Sada News about the rising prices of Apple’s iPad and Mac devices, with the company increasing prices by between $100 and $1,300 due to ongoing memory shortages and rising costs. Despite this, iPhone prices have not yet increased, but expectations suggest upcoming hikes, likely to be moderate due to competition from Samsung and Google, which have raised their phone prices by about $100. The starting prices for the iPhone 18 Pro and 18 Pro Max are expected to be around $1,199 and $1,299 respectively, with warnings that a hike exceeding $200 could weaken comparisons with competitors, and that Apple may avoid passing the full increase onto customers.
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