Farah Fluent in Four Languages
The Jordanian government has launched the digital ambassador "Farah," who will appear in video clips directed at global media outlets. She communicates in four languages: Arabic, English, French, and Spanish. This step aims to enhance digital government communication and leverage artificial intelligence technologies to disseminate information more broadly, especially through the English version, which will serve English-speaking media. There are also plans to launch versions in other languages in the future. Additionally, "Farah" will be used to distribute content from international investment conferences in which Jordan participates.
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