Solutions and Irth Join to Expand Arab Film
During the Venice Film Festival, a strategic partnership was announced between Erth Company and MAD Solutions Network to enhance the development and production of films and TV series in the Arab world. The partnership aims to support early-stage creative development, provide a strong infrastructure for a network of Arab writers and talents, and expand distribution, sales opportunities, and talent management. The collaboration focuses on developing new projects and improving the process of integrating talents into the creative workflow, offering consultancy and production services, as well as supporting Arab and African films through programs like the Final Cut Award. Outcomes of the partnership include the production of works such as the films "Al-Baraniya" and "Hiwar Ma‘a Al-Bahr," participation in international competitions, and plans to announce new projects without exclusive restrictions.
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