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Apple has announced its annual event scheduled for September 9, 2026, which will focus on unveiling a new range of devices, most notably a foldable iPhone with a possible name: "iPhone Ultra." It is expected to be the first of its kind to support foldable technology, featuring a design that includes an external display measuring 5.3 to 5.5 inches and an internal screen approaching 7.7 inches when folded. The device will include performance and photography improvements, such as an A20 Pro processor, up to 12GB of RAM, and a large battery ranging from 5,400 to 5,800 mAh. Additionally, Apple is anticipated to reveal updated Pro models of the iPhone, with enhancements in camera capabilities and overall performance, though some models may see delays until spring 2027. The company's plans also include launching new tools in the smartwatch and smart earbuds sectors, with a focus on integrating artificial intelligence and enhancing user experiences—especially under the new leadership of CEO John Ternus. This event marks the beginning of a new phase in the company's strategy, entering the foldable phone market, raising questions about Apple's ability to turn the foldable iPhone into a major category that supports iPhone growth in the coming years.
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