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Netanyahu shifts campaign focus to inclusive government
The article focused on changes in Benjamin Netanyahu's electoral tone, shifting from emphasizing the slogan "a fully right-wing government" to promoting the concept of a "broad nationalist government." This shift aims to attract broader support and present a vision of a government that includes both right-wing and centrist parties, despite his continued pursuit of forming a right-wing coalition of 61 Knesset members. Analyses of his speeches and posts showed that his use of the term "right" decreased to 37%, while references to a "broad government" and a "national government" increased in his communications. He mainly discussed these terms to expand his support base, especially as his supporters hesitated toward forming a narrow government. This change is also tied to his effort to confirm that he is willing to form a government without excluding current partners like Itamar Ben Gvir and the Haredi parties, focusing on mobilizing wavering voters and increasing voter turnout. Netanyahu’s strategy aims to keep the broader coalition option on the table in case he does not secure an outright majority, while maintaining elements of his current coalition and working to expand it to achieve an independent majority.
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