Digital appearance of Farah on Nabd Al-Balad
The Jordanian government has launched a unique experiment using a virtual character based on artificial intelligence technologies, called "Farah." This character appeared for the first time on the screen of the program "Nabd Al-Balad" during a real television interview. "Farah" performs her task by explaining government decisions and projects, and clarifying their impact on citizens, without making decisions or responding directly to the public. Her content is supervised by a human team that guides her and reviews the information before it is presented. This experiment aims to expand government communication tools and facilitate the quick and easy dissemination of information, while also protecting the content through the use of watermarks and QR codes to verify the official source. "Farah" represents a technological step that reflects the future of government media, emphasizing that virtual characters support the government communication team and are not a replacement for human personnel.
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