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Apple is developing a new, screenless fitness tracking device aimed at competing with Whoop, a company specializing in fitness technology and valued at over $10 billion. The device is based on a prototype that focuses on collecting health data and vital signs through a slim fabric wristband equipped with sensors. Its launch is expected to occur at the earliest in 2028. This development comes amid a leadership transition within Apple and pressures due to rising component costs, as the company seeks to expand its range of devices and compete in the field of artificial intelligence.
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