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Singapore rewards citizens with pay for 15 minutes daily reading
Singapore has launched a five-year national campaign to promote reading through a financial rewards system. Participants who read for 15 minutes daily are rewarded with virtual currencies that can be converted into real money. The system relies on users registering on a government platform and creating reading profiles linked to local cuisine, with personalized recommendations and rewards for daily repetition. The initiative aims to foster the habit of reading, despite criticism from some experts who believe that financial incentives might shift focus towards external rewards rather than internal satisfaction. It is part of broader efforts to cultivate a reading culture, with similar initiatives also underway in Kazakhstan.
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