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The Bait Mal Al-Quds Agency has launched the "Aouna" campaign to support olive pickers in Jerusalem for the 2026 season, with Moroccan support that includes the distribution of tools and equipment to approximately 2,250 farmers across 20 areas in the Jerusalem governorate. The campaign comes amid difficult conditions resulting from ongoing attacks by settlers and reduced access for farmers to their lands. The equipment includes mechanical harvesting machines and tools to help accelerate the harvesting process, aiming to improve product quality, reduce the risk of fruit theft, and bolster the resilience of farmers—especially those owning olive farms—who are suffering from deteriorating conditions due to these attacks. The campaign emphasizes the importance of supporting the Palestinian agricultural sector and translating royal directives to help preserve agricultural identity and heritage, with the agency continuing its interventions in projects to enhance farmers' capabilities and develop their agricultural activities.
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