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Mbappé crisis hits Madrid
The suspension of broadcasts of Spanish league matches in China, following outrage sparked by Kylian Mbappé’s remarks about Mao Zedong, threatens commercial interests estimated at around €400 million through 2030. The risks include a four-season digital broadcasting deal covering 1,520 matches. China also accounts for 10% to 15% of Real Madrid’s official sales outside Spain. Chinese companies have ended their sponsorships of Mbappé, with advertising losses estimated at €6.7 million. Mbappé and the league have each issued an apology, and the league president met with the Chinese ambassador in Madrid to contain the crisis. However, the future of the broadcasting agreements and compensation remains unclear.
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