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Reports indicate that Apple is planning to increase the prices of the upcoming iPhone 18 models due to rising costs of electronic components, particularly memory chips that have experienced significant price jumps fueled by increased demand for artificial intelligence and data centers. The iPhone 18 Pro is expected to start at $1,299, while the iPhone 18 Pro Max could reach $1,399, compared to the launch price of the iPhone 17 Pro, which was $1,099. The anticipated specifications include performance improvements, enhanced camera features, and storage options starting at 256GB with 12GB of RAM. The rising component costs are likely to impact the company's profit margins.
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