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Reports have confirmed that consumers' lack of confidence in alternative medicines, particularly locally and Arab-manufactured generic drugs, is rooted in beliefs that associate foreign products with higher quality and higher prices. Although generics contain the same active ingredients and achieve similar therapeutic results as original medications, perceptions persist otherwise. Pharmacists have explained that factors such as low awareness, marketing influence, and stereotypes linked to the country of origin contribute to a preference for foreign medicines. They emphasized the need to organize awareness campaigns to boost confidence in local and Arab-made drugs.
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