Jerash Festival Opens with Jordan's Culture
The Jerash Festival of Culture and Arts celebrated its 40th edition with a message that reflects Jordanian civilization and its cultural heritage throughout an extensive history. The focus was on the continuity of the cultural project and the diversity of its activities. The edition emphasized documenting the Jordanian narrative and expanding the events to include music, theater, fine arts, and heritage, along with updating infrastructure and enhancing the visitor experience—for example, redesigning the oval plaza and transforming Al-‘Amoud Street into a live art exhibition. Women and the local community were also extensively involved, with the organization of a crafts market and displays of heritage products, all aimed at strengthening national identity and economic development. The festival, through its message, highlights Jordan's soft power in facing challenges and continues to carry Jordan's civilizational message to the world.
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