Shein to increase prices after $99M loss
The Chinese e-commerce company Shein is experiencing significant losses following a decline in sales due to Trump's decision to revoke the customs exemption. The company recorded a loss of $99 million in the first quarter of 2026, compared to a profit of $395 million in the same period of the previous year. The company is heading towards raising prices and possibly planning an initial public offering on the Hong Kong Stock Exchange. Amidst the impact of the war with Iran on demand and rising costs, the number of active customers continues to grow, reaching 281 million, with over a billion purchases.
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