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The Primary Healthcare Corporation launched an awareness campaign on the occasion of World Breastfeeding Week, aiming to raise awareness about its importance for the health of mothers and children. The campaign includes activities and events within health centers and the community, such as sharing messages on social media, live broadcasts on Instagram, and informational booths featuring leaflets in Arabic and English. The campaign emphasizes the benefits of breastfeeding, such as protecting children from illnesses, strengthening their immune system, and recommends exclusive breastfeeding during the first six months, with continued breastfeeding alongside complementary foods until the age of two. It also highlights how breastfeeding reduces the risks of obesity and diabetes and promotes better cognitive development. The campaign further underscores the benefits for mothers, including reduced postpartum complications, lower risks of breast and ovarian cancer and diabetes, stress reduction, and support in preventing chronic diseases. Additionally, certain centers have been designated as child-friendly by the World Health Organization and UNICEF to support breastfeeding.
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