beIN Sports hits 6 billion World Cup views with Arab team record
beIN SPORTS set a new record for viewership during the 2026 FIFA World Cup™, with a total of 6.2 billion views over 39 days. The tournament achieved numerous milestones, including the participation of 48 teams for the first time, 308 goals scored, nine African teams reaching the knockout stages, and eight Arab countries competing. In the Arab region, viewership was exceptionally high, with 245.4 million people watching the World Cup final match. Key matches, such as Argentina versus the Netherlands, attracted millions of viewers, with some games surpassing 150 million views on beIN SPORTS channels. Data also showed that fans in the region engaged digitally with the tournament, generating record-breaking activity on digital platforms, with over 12 million new followers and the final match surpassing 26 million views on YouTube. The 2026 edition is the most-watched in the history of the World Cup on beIN SPORTS channels, reflecting the exceptional popularity of football in the Arab region and its strong viewer presence.
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