Muzah Al-Kuwari on Qatar's Diplomatic Approach
The article discusses a recent study on Qatari embassies' practice of digital diplomacy through the X platform (formerly Twitter) and its role in shaping Qatar's perceived image. The study found that embassy posts focus on highlighting Qatar's role in political mediation, humanitarian work, and development, relying heavily on one-way media models with limited direct interaction with the audience. The results also showed that the audience's engagement with the content and awareness of Qatar's positions are positively linked to forming a positive image of Qatar. Digital diplomacy is considered an important tool for enhancing foreign policy and correcting the international image, emphasizing the need to shift from merely broadcasting messages to building an interactive dialogue that supports Qatar’s global standing.
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