Haywa platform to boost sports engagement
Qatar launched the national "Haywa" platform to enhance audience engagement in sporting events. It allows participants to attend matches, earn points, and monitor their membership levels in exchange for a variety of rewards. The platform operates on the concept of "Buy... Attend... Earn... Redeem," and promotes ongoing participation through a tiered system designed to increase public involvement in sports and motivate more event attendance. It offers free registration for citizens and residents and provides experiences for audiences aged 12 and above. The platform aims to transform sports attendance into a sustainable, interactive journey, supported by a network of partners including clubs and commercial sectors, with the goal of strengthening fan presence and fostering a deeper connection with the community.
Notice: This Is an AI-Generated Summary
Comments (0)