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The article "Haywah" explains that it is a national platform launched to activate audience engagement with sporting events in Qatar through the organization of 152 activities related to the Emir Cup and the Qatar Stars League sponsored by Doha Bank. Each activity awards participants points based on attendance, with members earning between 200 and 1800 points depending on their membership level, which is determined by the number of events they attend—from attending 7 events up to 60 or more. The acquired points can be exchanged for valuable rewards such as Toyota cars, BMWs, and Aston Martins. The initiative aims to enhance public participation and encourage attendance at matches, offering incentives that promote ongoing interaction.
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