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Real Madrid ranks first worldwide in terms of brand value for the third consecutive year, with its value increasing by 25% to reach €2.4 billion. This marks a record-breaking figure surpassing the two-billion-euro mark for the first time in over 20 years. This growth coincided with a record revenue of €1.221 billion in the 2025-2026 season, positioning the club as a leader in both commercial value and financial performance. The renovation of Santiago Bernabéu Stadium, which experienced its first full season post-renovation, contributed to increased match day and service revenues. The ranking is based on indicators including marketing investment and commercial performance, with Real Madrid maintaining its top position as a powerful brand, scoring 95.8 out of 100.
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