Samsung dominates Middle East markets
Samsung Electronics expanded its presence in the smartphone market in the Middle East and Africa during the second quarter of 2026, increasing its market share to 32% from 22% in the same period last year, despite a 10% contraction in the market across the region. The company successfully gained a market share, particularly at the expense of other brands such as Infinix, Tecno, and Xiaomi. The market also experienced a significant decline of 26% in sales of low-cost phones (under $250) on an annual basis, leading to a drop in shipments within this segment. Despite the overall market decline, Samsung achieved notable growth in its market share thanks to its effective strategy.
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