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The article discusses the strategy adopted by Qatar to enhance the tourism sector and capitalize on major events, especially following the organization of the 2022 FIFA World Cup. It emphasizes the importance of leveraging the sector to create comprehensive economic value that includes hospitality, retail, and transportation industries, with a goal of increasing tourism's contribution to the GDP to 12% by 2030. The article also highlights the country's efforts to diversify tourism experiences through sports and cultural events, as well as leveraging the World Cup's sporting legacy to attract visitors and strengthen Qatar’s position as a global year-round tourist destination. This is achieved by adopting digital tourism technologies and streamlining travel procedures, with a focus on collaboration among relevant entities to ensure sustainable growth.
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