Khaled Al-Kuwari at AFC Media Meeting
The Asian Football Confederation (AFC) agency discussed the enhancement and expansion of its digital fan base, announcing an 8% increase in followers across its digital platforms, reaching approximately 37 million on nine platforms, with a notable 25% growth on Threads. The Threads platform alone registered 1.18 million followers, while total video views reached 2.33 billion. Fan engagement with tournaments such as the Women's Asian Cup, the AFC Champions League, and the Asian Challenge League saw significant increases of 95% and 22%, respectively. Additionally, the "AFC Live" platform launched new interactive features, and the number of app users rose by 21%. The AFC also introduced a CRM system that has collected data on 600,000 international fans since 2023, aimed at enhancing communication ahead of the Saudi Arabia 2027 Asian Cup hosting. This underscores the AFC's strategic focus on developing digital media channels to boost global fan interaction and strengthen the presence of Asian football.
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