Eh Merciée Highlights Heritage and Innovation
Boum E Merci House showcases at the Doha Jewelry and Watches Exhibition 2026 creations that blend horological heritage with contemporary innovation. This includes the "Goya de Boum E Merci" watch, adorned with 40 diamonds and inspired by 1980s jewelry design, as well as two limited editions from the Cliffton collection featuring automatic movements with a power reserve of up to five days, inspired by the aesthetics of the 1950s. The house emphasizes its over two-century-long expertise in women's watchmaking, utilizing modern materials and techniques while preserving a classic spirit.
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