Laughing Cow Ceases Logo After 100 Years
Bel Brands USA has launched a marketing campaign for the Laughing Cow brand, featuring a temporary change to the well-known character’s appearance on the cheese packaging, where it appears without its signature smile for the first time in over 100 years. The new packaging has begun to appear in more than 4,700 stores across the United States and is accompanied by visual campaigns on social media, inviting the public to guess the reason why the character is no longer smiling. The company confirmed that the change is temporary and that the cow's features will return, but it did not reveal the reason behind the shift to a more serious look. Meanwhile, the marketer considered that this change highlights the idea that life is not always easy and aims to spark conversation about the character and its temporary transformation.
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