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The organizing committee for the FIBA Basketball World Cup Qatar 2027 launched a promotional campaign during the Asian Games in Nagoya, Japan, aiming to raise awareness about the tournament and attract both Asian and international fans. The campaign seeks to highlight the event's features and strengthen its presence in the region, with Qatar positioned as the first country in the Middle East and North Africa to host this global event. All sports facilities and organizational preparations are being finalized to deliver a comprehensive sports and fan experience that goes beyond just the games.
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