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The transfer of Egyptian football star Mohamed Salah to Trabzonspor in Turkey had a noticeable impact on the city's real estate market. A three-story villa near the club's stadium was listed for 31 million Turkish Liras (approximately $630,000). The "Yeni Şafak" newspaper announced that the villa bears an advertisement promoting it as "the neighbor of Mohamed Salah," exploiting the player's fame to attract buyers, with an emphasis on its proximity to the team's stadium and the advantages of its location. This move contributed to strengthening Salah's presence in the city's overall scene and increased real estate interest due to its closeness to the club's stronghold.
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