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The article discusses the hosting of the Regional Communication Workshop on earthquake preparedness, organized by the International Federation of Red Cross and Red Crescent Societies, in cooperation with the Qatari Red Crescent Society. The workshop aimed to enhance community capacities for earthquake awareness and risk reduction across the Middle East and North Africa. It emphasized the importance of moving from theoretical planning to practical field implementation through targeted messaging for all, with a focus on hands-on exercises such as "Drop, Cover, and Hold On" to empower communities to protect themselves during disasters. Experts discussed the implications of earthquakes in the region and the challenges posed by urban expansion, displacement, and climate change, highlighting that effective translation of messages into actionable steps is the key metric of success. The leadership role of the Qatari Red Crescent in raising awareness and providing pre-emptive training was also praised, with a focus on customizing communication methods to fit local contexts, all with the goal of building more resilient communities capable of dealing with earthquakes and minimizing their damage.
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