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The Ministry of Social Development and Family concluded an awareness campaign in celebration of the International Day of Older Persons and the Arab Day for Senior Citizens, which ran from October 1 to October 10. The campaign aimed to raise community awareness about the importance of the role and status of older adults within families and society, highlighting their valuable experiences and knowledge. Activities included interactive initiatives, dialogues, introductory visits, and mini-exhibitions, along with a media campaign featuring a video that reflects the intergenerational relationship and the significance of leveraging their expertise. Additionally, a lecture titled "The Blessing of Age" was held, focusing on improving the quality of life for seniors and promoting a healthy lifestyle. Interactive murals were also created to express appreciation and gratitude toward older adults, involving community participation and conducted in collaboration with relevant institutions and centers.
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