Meta introduces global WhatsApp business agent
Meta has launched its intelligent business agent within the WhatsApp application worldwide, aiming to enhance managerial communication capabilities for small and medium-sized enterprises. The agent offers a range of features such as automatic responses, product suggestions, appointment booking, and automated order management, with the option to transfer the conversation to a human staff member when needed. This move is part of Meta’s strategy to transform WhatsApp into a smart and advanced business platform to improve customer service efficiency.
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