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The Qatar General Electricity and Water Corporation (Kahramaa) has launched an awareness campaign under the slogan "We Want It to Last" for the summer of 2026, aimed at promoting responsible consumption of electricity and water during the summer season. The campaign seeks to change community behaviors to reduce the load on the electrical grid by raising awareness about load management, the use of high-efficiency appliances, as well as water conservation and cooling techniques. The campaign will run for three months and includes awareness events, activities, and partnerships with relevant stakeholders, all aimed at enhancing sustainability and protecting resources as part of efforts to achieve sustainable development in Qatar.
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